KSB/SJ: The red carpet rolled out for SI online
The online portal for *Schweizer Illustrierte* (SI) recently launched a new design. KSB/SJ created three ad designs to complement it. These ads draw the target audience into the world of SI with glamour and celebrities.
The motifs are intended to communicate that the new people and women's portal provides background reports on all VIP occasions, events and concerts. KSB/SJ also created a digital traffic campaign for various online platforms, in particular a large number of text banners in the style of the new website, which was also developed in close collaboration between Ringier and the agency. Further measures are to be implemented this year, including cards-for-free, appearances at in-locations and game and involvement campaigns on the website, Facebook, etc.
Responsible at Ringier: Urs Heller (Head of Magazines Ringer Switzerland), Andrea Müller (Deputy Editor-in-Chief Schweizer Illustrierte/Head of SI online), Thomas Passen (Head of Marketing Magazines), Franziska Schmid (Head of Advertising Magazines), Nicole Wesche (Product Manager Schweizer Illustrierte), Melanie Hoffmann (Media Marketing Magazines/Projects). Responsible at KSB/SJ: Daniel Krieg (CD), Charles Blunier (AD), Adrian Hoenicke (text), Andrea Heierli (graphics), Roman Limacher (DTP), Marco Serratore (consulting management), Oliver Schönfeld (strategic channel planning). Litho/image editing: Mike Zwyssig, Swissprinters PreMedia
