KSB/SJ: Tamed for Finetra nightmares
The advertisers at KSB/SJ have created a new winter campaign for bed specialist Finetra. In this campaign, nightmares are tamed and evil monsters are turned into lovely creatures that peacefully go about their daily business in idyllic children's book landscapes. The message: Finetra has put every nightmare to rest.
One motif shows a monster contentedly knitting socks in a rocking chair, another shows a whole family of monsters enjoying the day at a picnic. In a third motif, a multitude of tamed beasts hide in a dreamy fantasy world. The three motifs were shown as posters at the Zug Autumn Fair, as advertisements in the local and regional press, as flyers, cinema slides and POS posters.
Responsible at Finetra: Besim Bulica (Managing Director). Responsible at KSB/SJ: Daniel Krieg (CD), Charles Blunier (AD), Nicole Mazko (text), Andrea Heierli (graphics), Nadia Leisi (DTP), Astrid Krauss (consulting), Vincent Vigla, Philip Straub, Denis Zilber (illustrations). Litho: Detail.
