KSB/SJ for Coop: Price war enters the next round
The KSB/SJ agency has launched another advertising campaign for Coop following the launch campaign "For discount prices like at the discounter". The aim is to double down in the price war with the message "We will not be undercut".
The KSB/SJ agency has launched another advertising campaign for Coop following the launch campaign "For discount prices like at the discounter". After the competition followed suit with price reductions, the aim is to follow suit with the message "We will not be undercut".
The campaign appears nationally in all major daily and Sunday newspapers, on TV channels and radio stations. It is also present on various online portals and at POS.
The campaign appears nationally in all major daily and Sunday newspapers, on TV channels and radio stations. It is also present on various online portals and at POS.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Roland Frefel (Head of Category Management), Thomas Schwetje (Head of Marketing/Services), Lydie Goltdammer (Head of Advertising Realization). Responsible at KSB/SJ: Daniel Krieg, Uwe Schlupp (CD), Willem Baumann (AD), Adrian Hoenicke (text), Dany Kielholz, Christoph Bürge (consulting management), Nadia Bachmann (DTP), Adriana Stepanov (web), Combo Entertainment (production company), Roman Peritz, Siro Micheroli (producer), Milos May (visual effects), Roland Frei (music), NJP: Leos Gerteis (sound, radio), Detail (litho, image editing), Coop Media: Karin Heliopoulos, Initiative Media Western (media).
