KSB/SJ: visited the mountain farmers for Coop
The Zurich-based agency KSB/SJ has launched two poster campaigns for Coop's Pro Montagna label. The campaigns feature Swiss mountain farmers sharing their thoughts on their products bearing the Coop Pro Montagna label.
The Zurich agency KSB/SJ has launched two poster subjects for Coop's Pro Montagna label. The focus is on Swiss mountain farmers making statements about their products with the Coop Pro Montagna label. The posters are intended to show that each of the products comes from Swiss mountain regions and has been processed directly on the farmers' farms.
The two opening motifs will appear throughout Switzerland in the Sunday and daily press and in selected magazines. Further motifs will follow on an ongoing basis, the agency said in a press release.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Lydie Goltdammer (Head of Advertising Realization), Andrea Nägelin (Project Manager). Responsible at KSB/SJ: Flo Wacker (Creative Direction), Adrian Hoenicke (Text), Tino Heuter (Art Direction), Katja Kurzweck (Graphics), Dany Kielholz (Consulting), Nathalie Pasternak (Consulting), Nadia Bachmann, Adriana Stepanov (DTP), Noe Flum Photography (Photo). Image processing: Süsstrunk + Jericke GmbH. Litho: Sturm AG. Media: Coop Media and Initiative Media Western AG.
The two opening motifs will appear throughout Switzerland in the Sunday and daily press and in selected magazines. Further motifs will follow on an ongoing basis, the agency said in a press release.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Lydie Goltdammer (Head of Advertising Realization), Andrea Nägelin (Project Manager). Responsible at KSB/SJ: Flo Wacker (Creative Direction), Adrian Hoenicke (Text), Tino Heuter (Art Direction), Katja Kurzweck (Graphics), Dany Kielholz (Consulting), Nathalie Pasternak (Consulting), Nadia Bachmann, Adriana Stepanov (DTP), Noe Flum Photography (Photo). Image processing: Süsstrunk + Jericke GmbH. Litho: Sturm AG. Media: Coop Media and Initiative Media Western AG.
