KSB/SJ enables somersault jumps in the glass lift for Laax snowboard school
The KSB/SJ agency has developed a campaign for the SF Snowboard School in Laax designed to boost Easter sales. A glass elevator at Zurich Central Station is being used as the advertising space.
The agency KSB/SJ has developed a campaign for the SF Snowboard Driving School Laax to draw attention to the good snow conditions in the Flims - Laax - Falera region and to boost Easter business. A glass lift serves as the advertising space. A large poster in the lift shaft shows the subjective view of a snowboarder during a somersault in the Laax monster pipe. When going up and down, passengers on the lift are given the feeling of a backward or forward somersault.
> Documentary film
The installation is mounted in the glass elevator at the cab rank in Zurich main station, which leads directly to the tracks towards Laax. The campaign was created in collaboration with APG, SBB, the City of Zurich and AS Aufzüge.
Responsible at Snowboard Driving School Laax: Ivan Capaul (Head of Snowboard Driving School), Reto Poltera (Member of the Management Board of Weisse Arena Leisure AG). Responsible at KSB/SJ: Flo Wacker (CD), Andy Lusti (text), Mario Moosbrugger (AD), Jowita Jaskiewicz (graphics), Andrea Braschler (consulting), Manuela Barak (production), Mathias Zuppiger (photography), Patrick Rohner (image processing). Litho: Detail AG. Printed by Promo Printing, Alfred Egli. Responsible at APG: Astrid Kägi. Responsible at City of Zurich: Marie-Theres Marty, Mario Pfyffer.
> Documentary film
The installation is mounted in the glass elevator at the cab rank in Zurich main station, which leads directly to the tracks towards Laax. The campaign was created in collaboration with APG, SBB, the City of Zurich and AS Aufzüge.
Responsible at Snowboard Driving School Laax: Ivan Capaul (Head of Snowboard Driving School), Reto Poltera (Member of the Management Board of Weisse Arena Leisure AG). Responsible at KSB/SJ: Flo Wacker (CD), Andy Lusti (text), Mario Moosbrugger (AD), Jowita Jaskiewicz (graphics), Andrea Braschler (consulting), Manuela Barak (production), Mathias Zuppiger (photography), Patrick Rohner (image processing). Litho: Detail AG. Printed by Promo Printing, Alfred Egli. Responsible at APG: Astrid Kägi. Responsible at City of Zurich: Marie-Theres Marty, Mario Pfyffer.
