KSB implements headline campaign for Basler Zeitung newspaper
The KSB agency has developed new ad concepts for the Basler Zeitung designed to engage readers in the opinion-forming process through the daily newspaper, which is based in northwestern Switzerland.
In terms of journalism, the Basler Zeitung is an active advocate of pluralism of opinion, the agency writes in a statement. In terms of content, this means that there is room for a wide variety of viewpoints in the Baz and that readers should form their own opinions from the entire spectrum of opinions. After all, this is precisely what the newspaper's slogan expresses: "Read first, then talk.
To convey this message in advertising, KSB Krieg Schlupp Bürge has developed a new campaign. Simple, direct and intelligent, it is intended to link the sometimes strenuous opinion-forming process with the Basler Zeitung. After all, critical consideration without fear of contact does every opinion good, according to the agency. Even if this only strengthens it.
The various motifs can be seen on advertisements and posters throughout northwestern Switzerland from the beginning of August.
Responsible at Basler Zeitung: Paul Herzog (Head of Publishing), Nicole Scheidegger (Head of Communications), Silvia Abdulkarim (Head of Marketing Communications). Responsible at KSB war Schlupp Bürge: Uwe Schlupp, Flo Wacker (CD), Samuel Knaus (text/concept), Jowita Jaskiewicz (AD), Christoph Bürge (consulting management), Andrea Walker (consulting).
