KSB realizes Bell Barbecue campaign 2012
The creative team at KSB successfully won the pitch for Bell Barbecue earlier this year. The new campaign is now on air.
With a twinkle in its eye, it addresses a phenomenon that has become particularly apparent in recent years: Men are increasingly forgetting who they are: They shave their chests, drink green tea, wear pink sweaters, go shopping and wear slippers, the agency said in a statement on Thursday. However, none of this fits in with the stronger sex, and so Bell cheerfully and with an unmistakable slogan calls for a change: "Men, back to the barbecue". This would not only make the men happy, but also the women. Because they love manly men and this campaign brings them back, according to the campaign's motto.
In the three new Bell Barbecue TV commercials, a Zumba dancer, a barbecue shaver and a karaoke singer are brought back to the path of virtue and made into what they were born to be: "real men". The commercials can be seen on all Swiss TV channels and the advertisements appear in the daily and Sunday press.
Responsible at Bell: Davide Elia (Head of Marketing/Communications), Micha Roth (Marketing Project Manager), Nicole Schaad (Advertising Project Manager), Urs Graf (Culinary Arts). Responsible at KSB: Uwe Schlupp, Samuel Knaus (Creative Direction), Samuel Knaus (Text/Concept), Andrea Reinhart (Art Direction), Dany Kielholz (Consulting Management), Flavia Salvisberg, Kristin Enzler (Consulting), Michèle Seligmann (Agency Producing). Responsible at Stories: Christian Aeby (director), Michael Krautter (camera), Angelika Götz (set), Yves Bollag (producer), Jonathan Heyer (photo), Karin Frey (food styling).
