KSB/Paroli: Organic magazine Verde launched for Coop
The second issue of "Verde. The magazine for organic and sustainability" has just been published by Coop. KSB Krieg Schlupp Bürge and the Paroli agency are responsible.
In addition to organic asparagus and lots of recipes and tips, the focus of the current issue is fair trade. With a report on organic cotton cultivation in Tanzania and an interview with Max Havelaar CEO Martin Rohner.
Verde is published three times a year in German, French and Italian with a circulation of 1.1 million copies per issue. It is enclosed with various national magazines and newspapers and is available in every Coop sales outlet. Verde is available online at Coop.ch/verde and can also be subscribed to there.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Christian Waffenschmidt (Project Coordinator/Member of Technical Management), Christof Braun (Project Manager Advertising). Realization: Agency Paroli (Oliver Suter). Creative direction: KSB Krieg Schlupp Bürge (Uwe Schlupp and Daniel Krieg). Design concept, art direction: Simone Fennel. Concept, chief editor: Agentur Paroli, Lüchinger Publishing (Birgitta Willmann). Editorial collaboration: Martina Bortolani, Dominik Flammer, Christina Gubler, Gaby Labhart, Marysa Markowska, Rudolf Trefzer. Photo editing: Mel Sinha. Realization: Christiane Gothuey. Organization: Tanja Hollenstein, Fabienne Luks. Production: Detail AG, Zurich.
