KSB: New appearance developed for Schweizer Illustrierte
Krieg Schlupp Bürge is the new advertising agency for Schweizer Illustrierte, which is celebrating its 100th anniversary this year. Under the motto «Closer to the People,» the agency has developed a fresh new look.
This relied entirely on the power and familiarity of arguably Switzerland's most popular magazine brand, the agency writes in a statement. The campaign starts with posters, ads and animated text spots. Further measures will follow.
Responsible at Ringier Magazines/Swiss Illustrated: Urs Heller (Managing Director), Thomas Passen (Head of Marketing), Claudia Zweifel (Product Manager). Responsible at KSB: Daniel Krieg (CD), Claudia Schille, Yves Kellenberger (graphics), Beat Egger (text), Marco Serratore and Simone Eder (consulting). Image processing: Swisspringers. Spot Production: Stories.
