KSB: Image ad realized for VW
The KSB agency has created a campaign for Volkswagen Switzerland designed to say «thank you» to the Swiss people for the trust they have placed in the company.
The agency writes in a press release that in reader surveys on trust in automobile brands, VW is ranked top in Switzerland more often than any other brand. Volkswagen Switzerland and the advertisers from KSB Krieg Schlupp Bürge have therefore developed a motif especially for Reader's Digest to say "thank you" to the Swiss for this trust.
The resulting motif shows the new VW Beetle in the style and design of the legendary VW Beetle advertisement of the 1960s - that of its ancestor. It is intended to demonstrate that, despite all the technical advances, not much basically changes when you build THE car. This is precisely why a Volkswagen has always remained a Volkswagen ever since.
Responsible at Volkswagen Switzerland: Giselle Vaugne (Head of Communications), Sina Neuhaus (Project Manager).Responsible at KSB war Schlupp Bürge: Uwe Schlupp (CD), Samuel Knaus (text/concept), Charles Blunier (AD), Yves Kellenberger (graphics), Bettiona Beyeler (DTP), Christoph Bürge (consulting management), Marco Serratore (consulting).
