KSB designs Coop price campaign with new episode
Coop and the creative team at the KSB advertising agency have filmed the next installment of the Coop price campaign. This time, the charming lead character experiences a price cut on a selection of products right there in his favorite supermarket.
Unsurprisingly, this moment prompts him to react in an unexpected way. The episode "Emotions" is now being broadcast on numerous Swiss TV channels. The agency worked with Combo Entertainment and Stories to produce the commercial. Nova International is responsible for the music.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Roland Frefel (Head of Coop Category Management). Responsible at KSB: Uwe Schlupp (creative direction), Samuel Knaus (text/concept), Claudia Schille (art direction), Christoph Bürge (consulting management), Dany Kielholz, Andrea Braschler (consulting). Responsible at Stories: Michèle Seligmann (production). Responsible at Combo Entertainment: Roman Peritz, Siro Micheroli (director), Michael Saxer (cinematographer). Responsible at The whole Media: Stephan Küng. Music: Nova International.
