KSB goes out with the VW
Krieg Schlupp Bürge (KSB) has created a series of ads for Volkswagen. These are appearing in the restaurant guide «Basel geht aus.».
The advertisements are intended to show that Volkswagen's vehicle range is just as diverse as the range of restaurants in Basel: there is something to suit every taste. The small Polo for an evening at the Italian restaurant, the Golf GTI for a visit to the Chinese restaurant or the elegant Phaeton for French cuisine. An advertisement also warns against overdoing it: After all, nobody wants to drive home in the very special VW, the police car.
Responsible at Amag Automobil- und Motoren: Giselle Vaugne (Head of Marketing Communication VW PW), Nathalie Mösch (Advertising Specialist VW PW). Responsible at KSB: Daniel Krieg (CD), Charles Blunier (AD), Nicole Maczko, Stefan Ganz (text), Yves Kellenberger (graphics), Marco Serratore (consulting management), Adriana Stepanov (DTP).
