KSB for VW: Going out unforgettably in Zurich
The KSB agency has created a campaign for Volkswagen that appears in the magazine *Zürich geht aus!*.
The gastronomy magazine Zürich geht aus! takes its readers to the hottest places in the Zurich region, the agency writes in a statement. In this magazine, Volkswagen wants to convey to the target group that one cuts a particularly good figure in the urban exit with a VW.
To communicate this, Krieg Schlupp Bürge has developed two consecutive double pages. The first shows the Scirocco: the car for the night of nights. The following page then makes it clear what the consequences of going out with a Scirocco can be. Again, of course, with a Volkswagen. "Because with the Touran, you still cut an excellent figure in everything that comes after the night of nights," says the agency.
Responsible at Volkswagen: Giselle Vaugne (Head of Marketing Communications & Events VW PW), Sandra Grau (Head of Marketing VW PW). Responsible at KSB: Daniel Krieg, Uwe Schlupp (CD), Samuel Knaus (text/concept), Charles Blunier (AD), Yves Kellenberger (graphics), Marco Serratore (consulting).
