KSB: Launch campaign for Swiss country love
KSB Krieg Schlupp Bürge launches Ringier’s newest magazine, *Schweizer Landliebe*. «Made with love,» the advertisers promise.
On April 14, the first issue will be published with around 170 pages about the good life in the country. "Made with love" is this booklet, as the claim of Krieg Schlupp Bürge promises. The advertising motif for the launch is also made with love, according to the agency. It shows a spring-like Landliebe cover knitted by hand.
Responsible at Ringier Magazines/Swiss Landliebe: Urs Heller (Managing Director), Thomas Passen (Head of Marketing), Susanne Eggenberger (Product Manager). Responsible at KSB: Daniel Krieg (Creative Direction), Claudia Schille (Art Direction), Beat Egger (Text), Marco Serratore (Consulting). Photo: Schaub Stierli Photography. Image editing: Felix Schregenberger (photo image).
