KSB: Coop ad for WEF
The WEF stands for words, while Coop stands for action—at least that’s how Coop, together with the agency KSB, is promoting its new ad. The comparison is meant to show that Coop truly wants to make a difference and, for example, is committed to organic products.
Talking and listening is important, especially at the WEF. But if Coop and its customers only talked, then there would be no organic products on the shelves at Coop, no organically produced textiles and no fair trade fruit, according to a press release.
For Coop and its agency KSB Krieg Schlupp Bürge, the WEF in Davos is a fitting occasion to briefly spotlight and praise the actions of Coop customers and organic producers and partners. But without losing too many words.
The advertisement appeared in the Sunday newspapers in Switzerland.
Responsible at Coop: Head of Marketing/Procurement: Jürg Peritz; Head of Marketing/Services: Thomas Schwetje; Head of Advertising: Sacha Zuberbühler; Project Management: Sandra Küblbeck; Head of Media: Karin Heliopoulos. Responsible at KSB war Schlupp Bürge: Creative Director: Uwe Schlupp; Art Direction: Anita Kummer; Graphics: Joel Gessler; Text: Samuel Knaus, Mark Stahel; Consultant: Dany Kielholz; Consultant: Kristin Enzler. Responsible at The Whole Media: Media manager: Stephan Küng.
