Crowning for piste enthusiasts at the Riders Palace in Laax
Riders Palace, the design hotel in Laax, is celebrating its 10th anniversary this season. To mark this milestone, the Basel-based advertising agency Eyeloveyou designed and implemented the anniversary logo, visual identity, and related promotional activities.
For its 10th anniversary, the Riders Palace had an anniversary claim created by Eyeloveyou from Basel. The claim with the name "Royal Riding - since 2001" features a crown - consisting of ski poles and snowboards. The Riders Palace is also appearing with a new visual world in its anniversary year. The clever staging of miniature figures in the surroundings of the three areas - hotel, club and piste - allows the Royal Riding concept to be implemented consistently and humorously. The anniversary measures also include the completely revised Websitethe check-in cards at the hotel, the bar card, all event posters and a special poker set.
Responsible at Weisse Arena Group: Christoph Schmidt (Head of Resort and Services), Tobias Treichler (Direct Marketing and Advertising), Josef Sporer (Web Management and ECommerce) and Silke Palmieri (Operations Manager Riders Palace, Music and Entertainment). Responsible at Eyeloveyou: Rafael Dietschy (design, concept), Stevie Fiedler (design), Oliver Kirschbaum (consulting), Anne Krier (graphics) and Tobias R. Dürring (photography).
