Kreisvier creates appetite at Coop Restaurant with fresh appearance
The Coop restaurants have been sporting a new communication look since the beginning of the year. Kreisvier further developed the tried-and-tested appearance and presents the popular gastronomic meeting places with contemporary food photography.
Freshness, sustainability, versatility: With the new communication inside and outside the restaurants, the Coop restaurants now show their attitude in an even more appealing way. kreisvier photographs the delicious menus in a contemporary image style with desaturated colors, creates artisanal settings for the culinary offerings and presents the whole thing on the proven wrapping paper backgrounds. The emphatically natural visual language does not show polished pack shots, but culinary delights prepared by people for people - which creates a welcome closeness to the guest.
The tried-and-tested menu structure of Coop Restaurant remains the same - but with the new, very flexible layout, elements such as illustrations or occasional people pictures can also be integrated into the communication and all advertising channels (e.g. POS, sales promotion, promotions) can be played coherently.
Responsible at Coop: Thomas Schwetje (Head of Marketing Digital Services), Sacha Zuberbühler (Head of Marketing Communications), Estelle Schöpfer (Project Manager Marketing Communications Advertising), Kaspar Wittwer (Head of Coop Gastronomy), Barbara Felix (Marketing Specialist Coop Gastronomy). Responsible at Kreisvier Communications: Christian Jost-Cellarius (Client Service Director), Martina Jossen (Consulting/Project Management), Martin Friedlin (Art Direction), Andrea Somaini and Gulia Ribeiro dos Santos (DTP), Tanja Steiger (Text). Photography: Martin Graf Photography, Muttenz.
