Kreisvier keeps the tills ringing for Coop and its customers

The Basel agency Kreisvier Communications is promoting the new Coop Crossimpact advertising platform. The media platform combines various Coop advertising formats to create a concept that is designed to accompany consumers throughout the purchasing decision phases.

The Basel agency Kreisvier Communications is promoting the new Coop Crossimpact advertising platform. The media platform combines various Coop advertising formats to create a concept that is designed to accompany consumers throughout the purchasing decision phases.
Since mid-August, the campaign has been distributed with advertisements, online banners and BtoB mailings.
Coop Crossimpact is a further addition to the portfolio of the Basel-based advertisers, who also advertise for Roche, Standortmarketing Basel, Johnson Controls, Radio Basel 1 and various titles from Axel Springer Verlag Schweiz.
Responsible at Coop: Heino Peier (Head of Advertising), Karlfrieder Fuchs (Head of Coop Advertising Services Acquisition). Responsible at Kreisvier, Basel: Anja Ginter (AD), Nora Donner (graphics), Gerald Mink (text/concept), Christian Jost-Cellarius (consulting), Nannette Graf, Salome Erdin. Photographer: Ralph Lehner.

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