Kreienbühl and Vogler celebrates with Passaia
Passaia was launched in Switzerland 50 years ago. To mark this milestone anniversary, the Kreienbühl and Vogler agency created both an anniversary campaign and an anniversary logo.
Exactly 50 years ago, the soft drink with the juice of the passion fruit was launched in Switzerland. To mark the occasion, Rivella entrusted Kreienbühl and Vogler with the development of an anniversary motif. With one sip, it is clear which round birthday Passaia is celebrating. The Zurich agency also created an anniversary logo that will be used in 2014. As a small gift, Passaia is distributing 50-year tubes throughout Switzerland.
Responsible at Rivella: Guido Nydegger (Senior Brand Manager Passaia), Mireille Schmutz (Marketing Assistant Passaia). Responsible at Kreienbühl and Vogler advertising agency: Reto Vogler, Oli Kreienbühl, Marco Donada, Fabian Schiltknecht; Lorenz Wahl (image processing). Photography: Nadia Neuhaus.
