Kreienbühl and Vogler: A service is good for the bike
Kreienbühl und Vogler developed a motif and a guerrilla campaign for Bike Zone to remind people of the need for regular bicycle services.
The motif shows that bicycles fare badly when they are neglected in terms of service. The Zurich agency has also developed a guerrilla flyer campaign that will definitely not be overlooked - or overheard. The campaign involves attaching flyers to parked bicycles in such a way that they rattle as you ride off. The new service motif can currently be seen as a poster. According to the press release, the flyers are used at bicycle parking spaces at train stations and schools.
Responsible at Bike Zone: Marco Wieser (owner, management Baden), Roland Moser (owner, management Brugg/Windisch), Antonio Pirotti (owner), Luisa Wieser (marketing and communication). Responsible at Kreienbühl and Vogler: Marco Donada, Reto Vogler, Oli Kreienbühl, Fabian Schiltknecht; Lorenz Wahl (image processing). Photography: Oliver Nanzig.
