Kreienbühl and Vogler promote tap water
Gorilla is an initiative of the Schtifti Foundation and the largest national program for promoting the health of children and adolescents. Kreienbühl and Vogler developed a campaign for Gorilla that prominently features tap water.
In addition to tips on freestyle sports and nutrition, the focus this year is also on drinking water. In a typical sales campaign look as we know it from soft drinks, it is pointed out that tap water is not only refreshingly healthy, but also available at an unbeatable price.
The Zurich agency has also created a radio commercial that is just as blatant about the benefits of tap water.
A Guerrila campaign will also draw attention to the refreshing alternative of tap water.
The campaign can currently be seen - or rather heard - throughout Switzerland.
Responsible at the Schtifti Foundation: Kathrin Steiger and Roger Grolimund (Co-Managing Directors, Communications), Linda Nussbaumer (Project Management). Responsible at Kreienbühl and Vogler advertising agency: Reto Vogler, Oli Kreienbühl, Marco Donada, Fabian Schiltknecht; Mathias Zuppiger (photography), Lorenz Wahl (image processing); Jingle Jungle, Daniela Britt, Bardo Eicher (production radio spot).
