Creative agency Isobar launches in Switzerland
The Isobar creative agency network is now launching in Switzerland as well. Isobar is part of the Dentsu Aegis Group and, until now, had operated in Switzerland «only» as an online media agency. Now, as in other countries, Isobar is operating as a full-service creative agency.
Helmut Kosa, who also heads the Austrian agency Pjure Isobar based in Vienna, will take over the management. Isobar Switzerland will continue to be based in Zurich. The new Swiss offshoot is part of the global creative agency network Isobar with over 3'800 employees in 37 countries. The network serves clients including Danone, Aperol, Red Bull Media House, Mondelez, SCA and many more. In Switzerland, Isobar has already successfully implemented campaigns for Milupa, MSC and Neue Zürcher Zeitung, according to a statement.
"After we were already able to implement the first projects for the Swiss market with our Zurich colleagues from Vienna, this is another important step to be optimally positioned for our existing but also new customers in Switzerland," says Helmut Kosa. "Our understanding of brand management in combination with our digital know-how has also met with an extremely positive response in Switzerland. An important confirmation and motivation to consistently pursue our motto: Ideas without limits.", says the Isobar CEO.
Christof Kaufmann, CEO of Dentsu Aegis Switzerland: "The future of the media and creative industry belongs to integrated communication models: Media and creation not only have to be coordinated, ideally they are developed together right from the briefing. With the new isobar Switzerland, we have found the optimal solution to perfectly cover the creative area. The headquarters of isobar Switzerland, like those of our agencies Carat, Vizeum and iProspect, are located under our roof in Zurich."
