Creative for SMEs

Fidel S. Stöhlker takes over together with
his father's PR agency with his brother Raoul, but before that he has a
founded his own company for web films under the name Jäggi.Stöhlker.Weibel
The radio man Marc Jäggi, the PR filius Fidel S. Stöhlker and the
video producer Philipp Weibel founded an agency in Zurich for
public relations films. "The idea came about because I
I have a lot to do with PR for SMEs in my job," explains Fidel S.
Stöhlker. For such small and medium-sized companies, advertising in the
Television nothing. The local market is not important enough to them. The
national broadcasters are too expensive. So the PR man has a solution
how it can nevertheless find new channels for its information content.
finds.

On the website of the cinematic start-up, the typical
The reference for such clips is the largest painting business in the canton of Zurich.
Schlagenhauf in Meilen has 300 employees and is very well established in the market
positioned. However, there is an inhibition threshold for private customers.
They think the leader in brushing is too big for them and therefore too
expensive. Jäggi.Stöhlker.Weibel has now solved this problem in a PR film
thematized. "With content like the company portraits in the past, but
now with more editorial content."

The painting business can post the film report on its own website.
or send them on as a link. Such clips are ideal until
for three minutes. The whole package is offered at fixed prices
including preliminary discussion, script, production, post-production and
DVD or link to the website.

For all three partners, the Internet films represent "an additional
Activity that we also enjoy," says Fidel S. Stöhlker. He wants to
this own company independently of his further involvement in the
See his father's PR agency. Fidel mainly writes the scripts.
Marc Jäggi helps him with these. The - still popular -
Presenter at Radio 24 acts together with his prominent Bernese
Voice of course also as speaker. The company is housed in the
Philipp Weibel's studio, where a complete technical
infrastructure is available. Weibel already managed the
training at an Internet company with ten employees before he
started his own business as a video producer for educational films.

Fidel Stöhlker began his career with a commercial apprenticeship in the
computers and then wanted to switch to the travel industry. Eight years
he worked here for Sales and Marketing. During this time he gathered
experiences all over the world, also as the leader of many study trips and
still made the marketing planner.

"No, for God's sake," he defended himself, however, when Father Klaus
his booming PR agency. The son was proud that he
on his own. So first his four-year-old
younger brother Raoul, who from Bilanz to Blick was the first
journalistic experience. When Fidel was
management consultancy but no longer liked the idea, "the father still
once put the pressure on".

Out of "pure curiosity", the son finally agreed - and soon realized:
"We both tick in a similar way and have a similar energy." Only in
When it comes to his love of public appearances, Filius has no intention of
similarities: "Otherwise I will become a copy, and that
I know how to prevent that. We have something to say, but we say it
not for everyone." 

In October 1999, Fidel was to move to Berlin for two years to work in the
the mechanisms of the German market in the foreign office founded in 1990.
to get to know him. Shortly afterwards, he took over the flourishing office and
anchored it in the burgeoning Berlin market. In the end, it became
three and a half years in the new German capital. Major mandates were
for the logistics and private equity sectors, for private banks
and SMEs. The CDU elections and German information tasks for the
Putin government made Berlin attractive for Fidel Stöhlker.

Fidel Stöhlker sees it as a great advantage that he was taught by his father.
was able to learn a lot at a young age. "We were brought up strictly
and sat down to dinner when illustrious clients were invited to dinner.
were." As a teenager, these conversations often killed him
bored. Today, Fidel knows that he has learned a lot of important things here
and "learned how these PR consulting mechanisms work". So
it was more of a formality that he later became a PR consultant in Berlin on the side.
studied. "My father is an intensive trainer and taught me a lot.
taught me. He is the best teacher."

The Berlin air: Fidel also fell in love during his time there.
caught. He returned to Zurich with Maria in 2004. The move away
from the metropolis was not easy for him. But Switzerland also has its
Advantages. "Germany is much more aggressive in its media relations, you
is really going after people in political communication. Therefore
people in Germany are also more open and spontaneous."

The office is currently managed by Brother Raoul - after a complete
quick and uncomplicated handover. But from September 1
both work in Zurich. Together they will officially become the
take over the management of the company, which now has 15 employees. Raoul will
personal mandates and, in the medium term, to continue the long-standing
Eva Lehner, head of administration at the agency. Fidel is pleased
focuses on life on the consulting front. The father concentrates
on key mandates.

Swiss PR agencies are facing tough competition from
English and American advisors. "I want to help ensure that we
Swiss remain competitive," says Fidel Stöhlker. "We are
are active today from Moscow to Madrid and can contribute efficiently,
that Swiss managers there understand
become."   

Andreas Panzeri