KPT and Family promote World Data Protection Day with (D)OOH
To mark World Data Protection Day on January 28, 2026, KPT is launching a poster campaign to raise awareness of the risks involved in handling patient data. Developed by Family, the campaign will run at select OOH and DOOH locations in German-speaking Switzerland and positions the cooperative health insurance provider as a trusted partner in data protection.
Patient data is some of the most sensitive information in the healthcare sector. Protecting it is particularly important in the digital age - and more challenging than ever with the growing volume of data. This is precisely where KPT's new data protection campaign comes in, which can be seen at selected OOH and DOOH locations in German-speaking Switzerland from January 28, 2026.
On the occasion of World Data Protection Day, KPT is deliberately using this moment to focus on a topic that is becoming increasingly relevant for patients: the secure and responsible handling of personal health data. The poster campaign is based on a strong visual idea that highlights the dangers of careless handling of data.
Combining attitude and relevance
At the same time, KPT, which is organized as a cooperative, is clearly positioning itself as a trustworthy partner that focuses on its policyholders with a transparent, modern and strictly implemented data protection policy. KPT's campaign combines attitude and relevance: it raises awareness of a highly topical social issue and at the same time shows that responsible handling of data is a key quality feature of Swiss health insurance companies.
Responsible at KPT Krankenkasse: Marc Bissig (Head of Marketing, Communication & Digital Sales). Responsible at Family: Philip Meier, Cécile Ducourant, Tobias Peters, Severin Brinkert, Cédric Fuchs (creation), Johnny Grubenmann, Jan Walser, Florian Weitzel (creative direction), Mareike Hofer (Mediaunit FaMe), Svenja Hässig, Claudio Catrambone (overall responsibility).
