Head of the week: "Deliver instead of lafere is my motto".
Daniel Krieg was appointed Creative Director of the Publicis agency in May
Daniel Krieg was appointed Creative Director of the Publicis agency in May / If Daniel Krieg wasn't a CD today, he could be a nuclear physicist or a Hollywood actor. "Why not?" says the 36-year-old. Because there is nothing that would rule Krieg out from the outset. Like a reptile, he seems to have to shed his old skin again and again. Who would have thought that the long-haired tie-hater would once have studied at the HSG, flirted with an investment banking career and worked his way up to officer in the military?
Krieg has been searching for a long time and has lived out many youth trips, as he calls them. So it's no wonder that his curriculum has surprises in store.
After realizing that neither securities prices nor serving his country should be the focus of his life, Krieg joined ofa Orell Füssli Werbe AG as Product Manager. He then moved to the business newspaper Cash, where he worked as sales manager. As a self-employed person, he later imported sports fashion, helped a friend set up a tour operator for snowboarding trips and wrote as a freelancer for Weltwoche and various sports magazines.
His girlfriend at the time, who worked in advertising and is now his wife, persuaded him to join GGK in Zurich as a junior copywriter at the age of 29, says Krieg. And he also seemed to have a golden touch for this profession: After copywriting at Farner Publicis FCB and WHS, he became a senior copywriter/concept developer at Publicis.
Today, the father of two holds the position of CD at the agency. "The extreme diversity of this industry appealed to me right from the start," he says, explaining his fascination for the job. What's more, he doesn't have to cut his hair or wear a tie.
Despite his stellar career, Krieg does not want to be called a hotshot: "I see the CD title as a promotion from talented beginner to gifted advanced player," he emphasizes. He wants to be respected for his achievements. "It's better to deliver than to lafere," is his motto.
Krieg attributes his success primarily to luck: "I was able to learn the trade from masters like Aebi, Weber, Freuler and Ruf." Good advertising is neither art nor witchcraft, but the result of 10 percent inspiration and 90 percent perspiration. His healthy curiosity also contributed to his creativity - a quality that, according to Krieg, every good advertiser must have. "After all, you can only be creative if you absorb a lot of impressions." So he soaks up everything that comes under his eyes or between his fingers - be it shopping or playing with his children, playing sport or reading. He doesn't have time for more hobbies at the moment: "In my free time, my family has top priority." Carole Koch
Krieg has been searching for a long time and has lived out many youth trips, as he calls them. So it's no wonder that his curriculum has surprises in store.
After realizing that neither securities prices nor serving his country should be the focus of his life, Krieg joined ofa Orell Füssli Werbe AG as Product Manager. He then moved to the business newspaper Cash, where he worked as sales manager. As a self-employed person, he later imported sports fashion, helped a friend set up a tour operator for snowboarding trips and wrote as a freelancer for Weltwoche and various sports magazines.
His girlfriend at the time, who worked in advertising and is now his wife, persuaded him to join GGK in Zurich as a junior copywriter at the age of 29, says Krieg. And he also seemed to have a golden touch for this profession: After copywriting at Farner Publicis FCB and WHS, he became a senior copywriter/concept developer at Publicis.
Today, the father of two holds the position of CD at the agency. "The extreme diversity of this industry appealed to me right from the start," he says, explaining his fascination for the job. What's more, he doesn't have to cut his hair or wear a tie.
Despite his stellar career, Krieg does not want to be called a hotshot: "I see the CD title as a promotion from talented beginner to gifted advanced player," he emphasizes. He wants to be respected for his achievements. "It's better to deliver than to lafere," is his motto.
Krieg attributes his success primarily to luck: "I was able to learn the trade from masters like Aebi, Weber, Freuler and Ruf." Good advertising is neither art nor witchcraft, but the result of 10 percent inspiration and 90 percent perspiration. His healthy curiosity also contributed to his creativity - a quality that, according to Krieg, every good advertiser must have. "After all, you can only be creative if you absorb a lot of impressions." So he soaks up everything that comes under his eyes or between his fingers - be it shopping or playing with his children, playing sport or reading. He doesn't have time for more hobbies at the moment: "In my free time, my family has top priority." Carole Koch
