Head of the week: "Switzerland has a very cultivated form of graphics"
Herbert Winkler, former art director of Wallpaper, has settled in Lausanne
Herbert Winkler, former art director of Wallpaper, has settled in LausanneHead of the week "There is a very cultivated form of graphic design in Switzerland"
Herbert Winkler freely admits that his knowledge of French is not at all good. However, the former colleague of Tyler Brûlé dared to settle in Lausanne six months ago. Together with Caroline Brabeck-Letmathe, daughter of Nestlé CEO Peter Brabeck-Letmathe, the 35-year-old native of Linz manages the Swiss branch of Section.d, which is currently located in his business partner's private apartment in Lausanne.
After returning from London, AD, who specializes in magazine design, did not stay in Vienna for long. There were too few international customers in the Austrian metropolis, he explains his move to Lake Geneva. At best, Vorarlberg would have been an alternative. And the designer is quite serious about this, as Winkler has identified an impressive collection of internationally active companies there.
For him, Switzerland is like a big city and Lausanne is a part of it, the designer said recently. Winkler sees great potential here in the "Bassin lémanique" and in the Geneva area with its international organizations and companies. He wants to maintain direct contact with potential clients and not be a supplier to the local advertising agencies. Nevertheless, he has great respect for Swiss creativity: "There is a very cultivated form of graphic design in Switzerland," he acknowledges.
He would also not be averse to getting involved in training and further education, he admits. At the moment, however, he will probably have to give it up due to a lack of time. In the meantime, he has to look after the Section.d agencies in Germany, Austria and Australia. The group comprises a total of four divisions: Section.d stands for design.communication, Section.e for newmedia.solutions, Section.p for corporate content & publishing and Section.a for art consulting.
Winkler and his business partners have committed themselves to an ambitious mission statement: They want to create uncompromising premium communication and correspondingly uncompromising communication design out of the aspiration to make life richer. You can get an idea of what Winkler means by this by leafing through the new brochure for the Lausanne luxury hotel Beaurivage-Palace. Beau, as the magazine is called, aims to be more than just a conventional hotel magazine. This prestigious entry into the business made in Switzerland may have pleased him just as much as the award for Best Art Director from the Society of Publication Designers in New York in 1998.
Anita Vaucher
Herbert Winkler freely admits that his knowledge of French is not at all good. However, the former colleague of Tyler Brûlé dared to settle in Lausanne six months ago. Together with Caroline Brabeck-Letmathe, daughter of Nestlé CEO Peter Brabeck-Letmathe, the 35-year-old native of Linz manages the Swiss branch of Section.d, which is currently located in his business partner's private apartment in Lausanne.
After returning from London, AD, who specializes in magazine design, did not stay in Vienna for long. There were too few international customers in the Austrian metropolis, he explains his move to Lake Geneva. At best, Vorarlberg would have been an alternative. And the designer is quite serious about this, as Winkler has identified an impressive collection of internationally active companies there.
For him, Switzerland is like a big city and Lausanne is a part of it, the designer said recently. Winkler sees great potential here in the "Bassin lémanique" and in the Geneva area with its international organizations and companies. He wants to maintain direct contact with potential clients and not be a supplier to the local advertising agencies. Nevertheless, he has great respect for Swiss creativity: "There is a very cultivated form of graphic design in Switzerland," he acknowledges.
He would also not be averse to getting involved in training and further education, he admits. At the moment, however, he will probably have to give it up due to a lack of time. In the meantime, he has to look after the Section.d agencies in Germany, Austria and Australia. The group comprises a total of four divisions: Section.d stands for design.communication, Section.e for newmedia.solutions, Section.p for corporate content & publishing and Section.a for art consulting.
Winkler and his business partners have committed themselves to an ambitious mission statement: They want to create uncompromising premium communication and correspondingly uncompromising communication design out of the aspiration to make life richer. You can get an idea of what Winkler means by this by leafing through the new brochure for the Lausanne luxury hotel Beaurivage-Palace. Beau, as the magazine is called, aims to be more than just a conventional hotel magazine. This prestigious entry into the business made in Switzerland may have pleased him just as much as the award for Best Art Director from the Society of Publication Designers in New York in 1998.
Anita Vaucher
