Head of the week: "The Internet medium must be given its due on the market".
Marcel Bosshard is Managing Director of the newly founded Publimedia Webadvertising AG
Marcel Bosshard is Managing Director of the newly founded Publimedia Webadvertising AG "The Internet as a medium must be justified on the market "Marcel Bosshard is an alpha dog: he has always been able to motivate and inspire his fellow human beings - both in his private and professional life, says the 32-year-old. "This ability must simply have come naturally to me," he laughs.
But it wasn't charisma alone that catapulted him to the top of Publimedia Webadvertising AG: "I have a solid HWV education," he says. He has also been able to gain a lot of life experience while traveling. Before the banking specialist tackled the HWV, he toured once around the globe. Before that, the globetrotter worked in Geneva, Locarno and London.
In the communications industry, he says, he can use this passion for foreign countries and languages on the job. "It also allows me," Bosshard emphasizes, "to put both my business and design skills into practice." Despite his training as an economist, he has never been a pure numbers guy.
At Publigroupe, Bosshard finally got the opportunity to learn the business from scratch: First, as Key Account Manager at Publicitas Zurich, he looked after direct customers and advertising agencies. He then became head of the Sales Support and Publisher Market departments. In 1999, Bosshard moved to Real Media AG, where he was Head of Marketing & Communications and a member of the Executive Board. The Zurich native had thus found his element: "The Internet is the future," he says enthusiastically. He wants to be part of it, to help shape it.
As Managing Director of Publimedia Webadvertising AG, he certainly has every conceivable opportunity to do so: The newly founded business unit - which emerged from the brokerage division of Real Media AG - is the first consistent provider of neutral consulting, planning and handling of Internet advertising. "This pioneering role spurs me on," says Bosshard. Where there is something to be expanded is the right place for him.
I'm an entrepreneur within the company," he admits. So it's not surprising that the 32-year-old could also imagine being self-employed one day. He is also interested in the field of sports marketing. Marcel Bosshard is an enthusiastic water sportsman, tennis player and skier. At the moment, however, he has to put these and other hobbies on the back burner - his first priority is to position Publimedia Webadvertising on the market and consolidate it. However, this still requires an enormous amount of educational work. "But we are fighting for the Internet medium to be given its due on the market." Carole Koch
But it wasn't charisma alone that catapulted him to the top of Publimedia Webadvertising AG: "I have a solid HWV education," he says. He has also been able to gain a lot of life experience while traveling. Before the banking specialist tackled the HWV, he toured once around the globe. Before that, the globetrotter worked in Geneva, Locarno and London.
In the communications industry, he says, he can use this passion for foreign countries and languages on the job. "It also allows me," Bosshard emphasizes, "to put both my business and design skills into practice." Despite his training as an economist, he has never been a pure numbers guy.
At Publigroupe, Bosshard finally got the opportunity to learn the business from scratch: First, as Key Account Manager at Publicitas Zurich, he looked after direct customers and advertising agencies. He then became head of the Sales Support and Publisher Market departments. In 1999, Bosshard moved to Real Media AG, where he was Head of Marketing & Communications and a member of the Executive Board. The Zurich native had thus found his element: "The Internet is the future," he says enthusiastically. He wants to be part of it, to help shape it.
As Managing Director of Publimedia Webadvertising AG, he certainly has every conceivable opportunity to do so: The newly founded business unit - which emerged from the brokerage division of Real Media AG - is the first consistent provider of neutral consulting, planning and handling of Internet advertising. "This pioneering role spurs me on," says Bosshard. Where there is something to be expanded is the right place for him.
I'm an entrepreneur within the company," he admits. So it's not surprising that the 32-year-old could also imagine being self-employed one day. He is also interested in the field of sports marketing. Marcel Bosshard is an enthusiastic water sportsman, tennis player and skier. At the moment, however, he has to put these and other hobbies on the back burner - his first priority is to position Publimedia Webadvertising on the market and consolidate it. However, this still requires an enormous amount of educational work. "But we are fighting for the Internet medium to be given its due on the market." Carole Koch
