Royal wound licking
To celebrate its client FC Zurich's championship title, Hesskiss designed some really awesome posters.
After FC Zurich became Swiss football champions for the 12th time in the match against AC Bellinzona, Hesskiss, FCZ's long-standing advertising agency, suggested a poster campaign to the club's management. Its purpose? Quite simply: the many loyal fans in and around Zurich had more than earned a very special thank you after a long, hard season. The campaign works quite simply: because two Zurich lions are part of the city club's logo as shield holders, the Hesskiss creatives focused on the king of the animals for once. The two motifs in the F12 and F200 formats show lions licking their wounds after a long but successful battle in the wild and preparing for the next challenge. The FCZ logo and the reference to the 08/09 championship title are also included.
