Royal inked agency
Halfway through the year, four media and publishing professionals joined forces under the name Purpur, AG für Publishing und Communication, on Kanzleistrasse in Zurich:
In the middle of the year, four media and publishing professionals have come together under the name Purpur, AG für Publishing und Communication, on Zurich's Kanzleistrasse:In the middle of the year, four media and publishing professionals have come together under the name Purpur, AG für Publishing und Communication, on Zurich's Kanzleistrasse: Dario Benassa, CD, consultant, concept developer and co-editor of Bolero, creative partner Hansjörg Keller, media consultant Karin Jost of Jost Media, and copywriter and concept developer Franziska Zydek.The young agency specializes in corporate publishing. "We look after all corporate communication measures except advertising," says managing director Benassa. He sees Purpur's range of services, from annual reports to customer magazines, not as competition to advertising, but as complementary measures. "Corporate publishing is in vogue," Benassa says, "because you can't reach all customers with advertising alone." Purpur has won Ikea as its first main customer and produces the customer magazine View. (ba)
