Communications offensive: Yahoo hires a new head of marketing
For the first time in two years, the struggling internet group has appointed Elisa Steele as head of marketing. She is to bundle the confused responsibilities within the Group.
For the first time in around two years, the struggling Internet company Yahoo has appointed a new head of marketing under its new management. Effective immediately, Elisa Steele is responsible for Yahoo marketing throughout the company. The reintroduced management position is part of an offensive by Yahoo CEO Carol Bartz, who has been in office since January. She revamped the management and simplified the structure of the internationally active company.
Yahoo is suffering from falling advertising revenues and Google's dominant position in Internet search and marketing. Former Yahoo boss and co-founder Jerry Yang threw in the towel after angering several major shareholders with his rejection of a takeover by software giant Microsoft. Bartz announced that Steele's task is now to bring the unclear responsibilities in the Group's marketing back together.
Yahoo is suffering from falling advertising revenues and Google's dominant position in Internet search and marketing. Former Yahoo boss and co-founder Jerry Yang threw in the towel after angering several major shareholders with his rejection of a takeover by software giant Microsoft. Bartz announced that Steele's task is now to bring the unclear responsibilities in the Group's marketing back together.
