Communication in the sales system

Rethinking Consistency: Generative AI as a Catalyst for Strategic Communication in Franchises and Decentralized Organizations.

Markus Niederhäuser, Katharina Krämer, and Nicole Rosenberger - June 3, 2025

You are currently viewing an article that is only available with a Markt-Kom online subscription. To read the full content, you need an active subscription.

Communication in the sales system

Rethinking Consistency: Generative AI as a Catalyst for Strategic Communication in Franchises and Decentralized Organizations.

More articles on the topic

Creators, Brands, and the Magic of Soccer: Inside the YouTube Creator Collective

Farner Expands Its AI Expertise

Four books that might interest you