Comet: From the forging of time
Armin Strom’s new book brings together the history and present of the fine art of watchmaking through words and images. Komet has created a unique portrait of this traditional Biel-based manufacturer.
In a choreography of contemporary documents, current insights, inspiring text contributions and photographs, as well as detailed impressions of the development and creation of the collections, some of which are still skeletonized by hand, a comprehensive work has been created on around 80 pages. The theme of the campaign, "Not my first Love Affair," is also reflected in the book.
Armin Strom's timepieces are aimed at watch appreciators who place more value on individuality and character rather than status brands or luxury symbolism, the agency said in a statement. By the time you're ready to own an Armin Strom, you've usually already left behind all the standard watches of the upper class. In the book, this motto is reinterpreted by symbolically juxtaposing the past with the present.
Responsible at Armin Strom: Serge Michel (CEO). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Tamara Janes (graphics), Rahel Alder, Stefanie Broccard (DTP), Isabella Jungo, Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Bettina Ammann (consulting). Photography: Simon Opladen. Text contributions: Peter W. Frey.
