Comet: "Not my first love affair"
Anyone who chooses a watch from the traditional watchmaker Armin Strom has likely already had their share of «romances» with iconic luxury watch brands. With this in mind, Komet has developed a new communications concept for Armin Strom’s watches from Biel.
The slogan for the new concept is accordingly: "Not my first love affair. In advertisements, the design-laden image concept places the watch prominently in the center. The aim is to showcase the fine craftsmanship, the detailed workmanship of the best materials, and the high level of precision.
Responsible at Armin Strom: Serge Michel (CEO). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Tamara Janes (Graphics), Antonia Bekiaris (Text), Simon Schatzmann (Head of Consulting), Bettina Ammann (Consulting).
