Komet turns an RBS train into the "Shoppy Express"
The «Shoppy Express» offers a quick and convenient way to get to Shoppyland Schönbühl. The Bern-based agency Komet is conveying this message with an eye-catching, colorful train set on the Bern-Solothurn regional transit network.
Shoppyland Schönbühl has been advertising with the "Shoppy" duck for many years. Now, for the first time, it also adorns a train combination on the RBS S8 line between Bern and Bätterkinden, showing potential customers the quickest way to the shopping center. The train, designed by Komet and named the "Shoppy Express", is the first branded train combination to run on the RBS network for a long time.
Normally in orange, the strikingly colorful "Shoppy Express" is designed to attract attention in train stations, at stops and along the entire route of the S8 - in other words, where the majority of Shoppyland customers live and work. At the same time, the "Shoppy" duck, which is emblazoned several times on the "Shoppy Express" as a larger-than-life and friendly waving conductor, also deliberately appeals to children and thus the socio-demographic core target group of families.
Responsible at GMA Shoppyland: Martin Welti (Head of Markom Shopping Malls), Caroline Häuselmann (Deputy Head of Markom Shopping Malls). Responsible at Komet: Jeff Gerber (CD), Daniel Müller (Text), Claudio Parente (AD), Cyril Sollberger (Graphics), Dominik Keller (DTP), Corinne Hert (Client Service Director), Claudia Shatri (Senior Consultant). Photo: Thilo Larsson Photography. Event Marketing: Emotion.company.
