Comet: Campaign for Tele Bärn
To showcase the ever-expanding variety of programming, the diverse shows, and the people behind them, Komet developed a new communications strategy for Tele Bärn.
For the new campaign, a separate theme was created for each show. The focus, according to the release, is on the presenters, who act as the figureheads of the regional station. The portraits of the presenters are combined with a "word cloud" that contains keywords related to the content of the corresponding shows and can be effortlessly updated and animated. This versatility and flexibility of the subjects gives TeleBärn a lot of leeway, especially for current programs.
The new claim "Tele Bärn - Immer im Bild" reinforces the brand's news relevance and emphasizes Tele Bärn's mission to report in an authentic way on current and interesting topics from the region. The new communications presence will be seen immediately in advertisements and online. In addition, the subjects and word clouds will be continuously adapted for various media.
Responsible at TeleBärn / AZ Medien: Marc Friedli (Program Manager TeleBärn), Laura Berndt (Head of Marketing TV Station Family AZ Medien). Responsible at Komet: Thom Pfister (CD), Roland Zenger, Joël Weber (AD), Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Sarina Künzli (consulting). Photography: Fabian Unternährer.
