Comet: Historic moments with YB
The retro images in YB’s «Moving Moments» campaign feature photographs of emotionally charged moments from times gone by. The nostalgic retrospective was created by the Komet agency.
BSC Young Boys, or YB for short, is firmly anchored in the footballing hearts of Bern. It has been moving and inspiring its supporters since 1898. The current campaign "Moving Moments" portrays fans in their personal moments of emotion with the club, in live recordings before, after or during the match, while cheering or sympathizing.
In a special series, the campaign is now dedicated to historical photographs. The visuals show original photographs from over 100 years of the club's history to bring back to life the emotional moments of times gone by. The subjects are presented on postcards, in the club magazine and in the stadium itself.
Responsible at BSC Young Boys: Christoph Lanz (Head of Marketing), Dominic Eichenberger (Head of Marketing Communications), Daniel Moreno (Polygraf MarKom). Responsible at Komet: Thom Pfister (CD), Roland Zenger (AD), Antonia Bekiaris (text), Simon Schatzmann (head of consulting).
