Komet creates new corporate design for Jungfrau Region
The graphic design agency Komet won a pitch for Jungfrau Region Tourismus AG to standardize the region's corporate design. The first results of the collaboration can now be seen.
Jungfrau Region Tourismus AG, the Bernese Oberland destination that unites the tourist resorts of Grindelwald, Wengen, Lauterbrunnen, Mürren and Haslital, had a new, simpler website designed last year. Based on this - imagery, colors and fonts were specified - a corporate design was to be developed that was as simple as it was uniform.
In the associated pitch, Komet was able to convince the Bernese Oberland tourism experts with a more generous use of images, clear structuring and reader guidance through striking chapter titles as well as the overall more magazine-like appearance.
The first result of the collaboration is the new "Jungfrau Region Guide", a printed magazine designed to inform potential domestic and foreign guests about the various destinations and their history and to whet their appetite for the Alpine World Heritage Site and the numerous activities in the region and the individual municipalities.
Further communication measures are to follow shortly.
Responsible at Jungfrau Region Tourism: Management, contact Marc Ungerer, Managing Director. Responsible at Komet: Jeff Gerber (CD), Claudio Parente (AD), Cyril Sollberger (Graphics), Lisa Oppliger (DTP), Corinne Hert (Client Service Director), Christa Zesiger (Consulting).
