Comet: Experts in portrait
The Komet agency has created two new ad concepts for Mobiliar Insurance and Pension Plans. These are part of the current «By Experts, For Experts» campaign.
Once again, the focus is on specialists. This time, glaciologist Andreas Bauder and fashion designer Kazu Huggler were portrayed. The two new visuals will be used in advertisements with immediate effect. As an additional measure, the agency has implemented a short documentary-style film about each of the two experts. These short film portraits were shown for the first time at the 2nd Pillar trade fair in Zurich from May 2 - 3.
Responsible at Die Mobiliar: Patrick Tharin (Head of Advertising Mobiliar Life), Christoph Ott (Head of Advertising & CI/CD). Responsible at Komet: Thom Pfister (CD), Joël Weber (Junior AD), Antonia Bekiaris, Raffael Futterlieb (Text), Simon Schatzmann (Head of Consulting), Suzanne Scherer, Emma Isolini (Consulting); Photography: Maurice Haas.
