Comet: Best forecasts for the VA
With a new communications campaign from Komet, the Swiss Doctors' Cooperative Insurance Company (VA) is strengthening its position as the preferred pension partner for medical professionals.
"Safe provision. Since 1926." The new claim is a confirmation of the almost ninety-year history of the insurance company Schweizer Ärzte Genossenschaft (VA). As a small and fine pension specialist, the VA offers doctors financial security as a basic requirement for a carefree life. The new appearance of the VA brings this claim to the point. On display are surprising X-ray images of objects that symbolize important stages in the lives and basic needs of medical academics: from graduation to starting a family to retirement.
The campaign diagnoses VA customers' desire for financial security - and predicts a carefree future for them. In the course of the new communication appearance, the VA's image was also revised. The well-established logo was modernized and simplified, and the typical VA colors were freshened up.
Responsible at VA: Roland Koller (Head of Sales and Marketing). Responsible at Komet: Moritz Staehelin (CD), Joël Weber (AD), Mona Fluri (Screen Design), Julia Sutter (Text), Simon Schatzmann (Head of Consulting), Marc Aeschlimann (Consulting), Fabian Merz (Head of Digital); Web Programming: Cube Grafik; Image Editing/Composing: Patrick Salonen
