Koch Kommunikation: Mister Switzerland in the limelight
Under the label 07 14, Lady Lederwarenfabrik in Frauenfeld is launching its third in-house collection of bags and accessories. The agency Koch Kommunikation developed the campaign for the launch.
For the current fashion season, the label was able to win reigning Mister Switzerland Luca Ruch as an ambassador. The photo shoot with the reigning Mister Switzerland Luca Ruch was as exciting as the new spring collection, writes the agency in a statement. The fact that his best item is a 07 14 bag and that he has eyes for nothing else is shown bluntly by Luca Ruch on posters, product fans, postcards and advertising measures on public transport.
