Koch Kommunikation creates a new magazine for Thurbo Regionalbahn
Just in time for the rising temperatures, Thurbo Regionalbahn is launching the spring issue of its new magazine on leisure and mobility in Eastern Switzerland, titled «Ausblick,» this week.
Following an agency competition last fall, the independent subsidiary of SBB set the course for the relaunch of its customer magazine together with Koch Kommunikation.
In addition to the new layout and visual concept, the agency took care of the content reorientation and naming in advance and supported the editorial team with the initial implementation and accompanying measures surrounding the launch. With a circulation of 150,000 copies per issue, "Ausblick" is published twice a year and is distributed via various channels.
The content will focus on leisure reports, features, background information and experiences. The extra supplement in the form of a pocket guide contains over forty tips for excursions in Eastern Switzerland. The relaunch of the online leisure platform Thurbo.ch/leisure offered a good opportunity to include further information from the magazine. Moving images, interviews, recipes and picture galleries provide additional digital content. The relaunch is being promoted with a targeted launch campaign with posters, commercials for Passenger TV, post offices and eBoards as well as online measures. The magazine is available in all Thurbo trains at SBB points of sale and at post offices in Eastern Switzerland.
Responsible at Thurbo: Priska Hofmann (Head of Marketing), Stefanie Ginefra (Project Manager Digital Marketing), Martin Bennett (Project Manager Marketing Communication). Responsible agency: Koch Communication.
