Koch Kommunikation designs "Take Off for Your Future
The Office of Middle and High Schools decided to draw attention to educational opportunities with a booth appearance. "Take-off for your future" was the motto of the newly designed appearance by Koch Kommunikation.
The booth was geared to the target group of young people. The focus was not on the individual schools, but on the training courses that lead to professions. Steel trusses provided the framework for the large banners featuring students and their career aspirations. The stand was supplemented with films showing campus life at the individual schools. There was a conscious decision not to use brochures and information material, the agency said. Rather, the focus was on personal counseling. The stand team, equipped with a specially programmed iPad, was to show the way to the dream job.
Koch Kommunikation was responsible for the stand idea and concept, stand design as well as various communication tools such as competition and advertisements.
