Koch Kommunikation: Flash mob realized in Zurich
The Koch Kommunikation agency carried out a location marketing campaign for Thurgau designed to highlight the canton’s surprising qualities as well as its giant bulletin board at the Schwingfest in Frauenfeld.
On Wednesday evening, August 11, around 70 people, some of whom came together spontaneously, took part in a "wrestling flash mob" with special wrestling underwear from a Thurgau-based company on Pestalozzi-Wiese in Zurich: They formed a circle and started swinging. In doing so, they reminded everyone that the Swiss Wrestling and Alpine Festival is being held in the cantonal capital of Thurgau, Frauenfeld, this year.
The flash mob is the first of its kind to be organized for a canton. Due to the current situation, it was a supplementary and unusual location marketing campaign for the canton of Thurgau. It accompanies other measures such as poster campaigns, a website with a competition and the canton's world's largest guest pinboard at the wrestling festival, which were also launched by Koch Kommunikation.
The flash mob is the first of its kind to be organized for a canton. Due to the current situation, it was a supplementary and unusual location marketing campaign for the canton of Thurgau. It accompanies other measures such as poster campaigns, a website with a competition and the canton's world's largest guest pinboard at the wrestling festival, which were also launched by Koch Kommunikation.
