Koch Communication: The horror of everyday life
For Perspektive Thurgau, Koch Kommunikation implemented an awareness campaign on public transport to draw attention to the broad range of counseling services offered by the non-profit organization.
Everyday things are a test of endurance for many people. For example, "no net" can mean the biggest nightmare for an Internet addict, but even "vegetable" has negative connotations for some. The campaign dramatizes these and other terms in the truest sense of the word with blood-red, dripping lettering, thus showing attentively, but with a wink, where people can get help. Perspektive Thurgau advises residents of the canton in the areas of health promotion and prevention, maternal and paternal counseling, couples, family and youth counseling, and addiction counseling. The many local contact points offer not only personal but also telephone advice.
Responsible at Perspektive Thurgau: Markus van Grinsven (General Manager), Oliver Giaffreda (Assistant General Manager/Marketing Services), Thomas Anderegg (Marketing Services). Responsible at Koch Communication: Jean-Marc Demeulemeester, Sandro Kradolfer (creation), Philippp Koch, Urte Zambelli (consulting).
