Köbi Kuhn no longer storms for AKWs
The decision on whether to build new nuclear power plants in Switzerland is made not only by the Federal Council, but above all at the ballot box. The energy sector is well aware of this, is investing millions, and has enlisted national soccer coach Köbi Kuhn to help shape public perception regarding the acceptability of nuclear power.
The decision on whether to build new nuclear power plants in Switzerland is not only made by the Federal Council, but above all at the ballot box. The energy industry is aware of this, is investing millions and sent national coach Köbi Kuhn into the image battle over the justifiability of nuclear power. This spot caused heated debates: In a round of Jass with Köbi Kuhn, one player boasted about his solar watch - but it was running incorrectly. To recharge the watch, its owner interrupted the round of Jass and went outside, where it was pouring with rain. The message: idealists and spoilsports rely on renewable energies, realists and idols on nuclear power.
Energy Minister Leuenberger was not enthusiastic: "I'm grabbing my head", he said on Thursday's "Tagesgespräch" on Radio DRS. Axpo's broadside against renewable energies was counterproductive. The people will only approve a new nuclear power plant if everything is done for energy efficiency and renewable energies. Axpo took a different view: it merely wanted to "stimulate discussion".
Now Axpo has apparently had a change of heart. The energy company has renounced the controversial commercial in which the national team coach makes fun of solar energy. It was not the intention to upset anyone, said Axpo spokesman Rainer Meier in the Sonntags Zeitung.
