Bud brings back the taste

Organic The Swiss organic market has grown strongly in recent years. And the forecasts for a further increase in sales are rosy. A growth spurt in the consumption of organic products could be triggered by Bio Suisse's new advertising campaign developed by Spillmann Felser Leo Burnett - because it addresses an advantage of organic products that has not been considered in organic communication until now: taste. Bud products are not only healthy and produced in balance with nature, they also have more flavor than other foods. A characteristic that is a plus especially in today's world, because more and more foods look perfect but don't taste that way. That's why the claim of the new campaign is "Organic Bud. Bring back the taste." The campaign kicks off with advertisements that rub our noses in the problem of taste disappointment.