Crisp from the ether

Radio After last week's focus on Homo Carnivorus Germanicus, today we turn our attention to an insular species that is considered no less cunning, with advertising circles claiming with good reason that it is chronically daring and, as this example proves, has a fart-dry sense of humor, and the fact that world-famous meat specialties such as mustard steak, roast beef and BSE come from this kingdom is rooted in its traditional trading activities. This is also the reason why even the targeted breeding of pigs has its origins in this country. Breeds such as Leicester or Essex document the high meat culture of this country.
The new campaign by radio station TalkSport is further proof of this. As always skillfully and with a flair for the associative, the advertisers draw a comparison between the largest radio station and its competitors. In the eyes of the English target group, there can be little doubt about the validity of the argument: It is a truism that well-trained stations with visibly tighter "cheeks" are more stimulating to the listening pleasure and the feeling of happiness than precocious or rural specimens.
(la)