KMU-Magazin: fresh appearance
The business magazine for SMEs is starting the new year with a new design and new formats. The publication date is December 27, 2012.
KMU-Magazin sees itself as a premium trade journal with a focus on knowledge transfer for decision-makers in SMEs. The revised layout and editorial content represent a modernization without losing continuity, according to a press release. New fonts, information boxes as well as new formats and elements are intended to ensure better reader orientation. The SME magazine is primarily aimed at imparting knowledge, but there will be more direct references to readers. A monthly interview, top managers on the cover and commentaries by external authors on economic and economic policy topics are intended to make the magazine more emotional.
"We have the know-how, the ability and the ambition to master the flood of information, to select in a target group-oriented manner and to not only reflect practical knowledge based on precise knowledge of the needs of decision-makers in SMEs, but also to make it available for implementation by the reader," says Editor-in-Chief Michael Drosten. At its core, KMU-Magazin remains the tried-and-tested premium medium for a premium readership.
The term "knowledge platform" is deliberately used in the claim, as the aim is cross-media communication. As a first step, the online presence will also be adapted. In the coming months, new functionalities will be added to the website to offer readers added value.
