Smaller is better

Migros We've suspected it for a long time: Size really does matter. Migros and its in-house agency Exxtra provide the proof—albeit in an unusual way.

Migros We've suspected it for a long time: size does matter. Migros and house agency Exxtra provide the proof. While men attach importance to the literal size of the appliance, the Migros model discovers the advantages of tiny appliances. "Sometimes smaller is better," teases the ad, revealing the "big" secret with the announcement of the smallest panty liner in Switzerland. But does this answer the crucial question of the importance of size? If the creatives are to be believed, women prefer something small, at least in their briefs.
New findings from sex research? Migros is convinced that smaller is better >> Page 2

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