Small adhesives, big effect

Insurance KSB/SJ surprises with a cheeky idea for AXA Winterthur this week in Weltwoche and TV Star. Carrier ads from Maurice Lacroix and Panasonic were each provided with a sticker from AXA Winterthur. This is a subtle yet attention-grabbing way of showing the wide range of items that can be insured with AXA Winterthur. This is why the sticker is placed on a watch on one occasion and on a TV set on another. The sticker itself features AXA Winterthur's well-known campaign claim: "You love it. We insure it."